By doing so, it creates the best environment for website visitors to convert into happy, and returning, customers. Although you can have many KPIs and goals for your optimization efforts, the main objective of website optimization is to ensure your website creates a smooth digital journey. Website optimization is the process of improving your website’s performance across various areas, such as web traffic, conversion rates, and usability. Let’s dive into what website optimization is all about and how you can leverage the right techniques to get your website performing its best. To avoid giving a poor and unprofessional first impression, it is vital that your website is optimized for a seamless user experience that will have potential customers coming back.
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